Advertisement
DIRECTOR
YEAR
BRAND
Alex Marn
2025
MEXC
Overview
A Spec Ad for MEXC, made out of one simple thought:
when you stare at charts long enough, you start seeing trading patterns everywhere — in mountains, in city lights, in raindrops sliding down a window.
It’s less about crypto and more about perception — how the human brain keeps finding meaning, even when it’s not sure it should.
Challenges & Approach
The goal was to turn an abstract idea into something watchable.
To make logic look emotional — or at least less boring. We mixed AI storyboards, cinematic moods, and a bit of chaos, trying to find beauty in the way patterns mess with our perception.
Other works







