THE SIGNS

THE SIGNS

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DIRECTOR

YEAR

BRAND

Alex Marn

2025

MEXC

Overview

A Spec Ad for MEXC, made out of one simple thought:

when you stare at charts long enough, you start seeing trading patterns everywhere — in mountains, in city lights, in raindrops sliding down a window.

It’s less about crypto and more about perception — how the human brain keeps finding meaning, even when it’s not sure it should.



Challenges & Approach

The goal was to turn an abstract idea into something watchable.

To make logic look emotional — or at least less boring. We mixed AI storyboards, cinematic moods, and a bit of chaos, trying to find beauty in the way patterns mess with our perception.

Other works

Dead Language

Dead Language

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Imagine

Imagine

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Dead Language

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Imagine

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Dead Language

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Imagine

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